What Do Google Ads Cost in New Zealand?

In New Zealand, the cost per click (CPC) for Google Ads can vary widely, typically ranging from $1 to $20 NZD depending on the industry. Some of the most competitive industries, such as finance, insurance and some retail sectors can see CPCs soar as high as $50 NZD. Thankfully, the global average cost per clicks are far higher than here in New Zealand.

Navigating the world of Google Ads can feel a bit overwhelming, especially when it comes to understanding the costs involved. But don’t worry, once you’ve got the basics down and a campaign running, it’s much easier to adjust and manage, and the potential rewards are well worth the effort. The great part is, you can set your own limit on what you pay for a cost per click.

Here’s a quick breakdown of what influences your Google Ads costs.

• Industry: Different industries have varying levels of competition. For example, industries like insurance, accounting, real estate and legal services are highly competitive, leading to higher CPCs.
• Keywords: The popularity and relevance of your chosen keywords play a big role in determining your costs. High-demand keywords typically come with a higher price tag.
• Ad Quality: Google rewards well-crafted ads with lower CPCs through a higher Quality Score, so it’s crucial to focus on the quality and relevance of your ads.
• Targeting Options: Your target audience’s location, demographics, and device preferences can also affect your overall costs.

Understanding these factors is key to getting the most out of your Google Ads budget. But the good news is, you don’t have to figure it all out on your own. That’s where we come in. We’re here to help you navigate this complex landscape, making sure your campaigns are set up to deliver the best possible results.

Here’s how we can help:

• Campaign Setup: We can take care of everything from selecting the right keywords to crafting compelling ads that resonate with your audience.
• Ongoing Management: Once your campaign is up and running, it can operate with minimal effort on your part. We’ll ensure it stays on track and continues to perform well.
• Monthly Reporting: We’ll provide you with easy-to-understand monthly reports that show exactly how your ads are performing, including the leads and sales they’re generating directly from the campaign.

The beauty of Google Ads is that once your campaign is set up, it can run for as long as you need it to, driving consistent traffic and conversions, and can be paused any time. As always, digital results are far easier to see and analyse and measure than traditional advertising methods. And with our ongoing support, you can rest easy knowing that your ads are always performing at their best.

Let’s Talk!

If you’re ready to start your first Google Ads campaign or want to improve your current one, send us a message here with some details and we can help you out. We’re here to make the process easy and help you achieve the results you’re looking for.