Reaching for the stars!
Elevate Digital is a Christchurch-based advertising company that specialise in filming and editing video content for digital marketing campaigns. Elevate take pride in their unique methodology whereby they combine marketing theory with production and filming techniques to create content that appeals to a specific demographic.
A complete makeover for Elevate
Elevate were unhappy with their existing website design so partnered with Webmad to build a brand new, custom designed site that ticked all the boxes. Whilst getting their website redesigned, Elevate were also looking to revamp their brand image. Wanting a trendy logo to match the constantly changing industry of videography, they tasked us with creating a logo that was going to last yet not go out of date.
A trendy website for a trendy company
Our team began by conducting an in-depth user and brand analysis to gain an understanding of the brand’s identity and the customers who would be using the site. This research was then used to inform the website design which featured an eye-catching colour palette, playful patterns and modern font.
To ensure that videography was the principal feature of the website, the home page design included a large explainer video with a custom overlay and dedicated projects page featuring several brand videos that can be filtered into industry categories. The team at Elevate expressed that they are ‘over-the-moon’ with the finished site and love sharing it with clients and friends.
Bright new branding for the best
Whilst getting their website redesigned, Elevate were also looking to revamp their brand image. Wanting a trendy logo to match the constantly changing industry of videography, they tasked us with creating a logo that was going to last yet not go out of date. Our design team took inspiration from their existing brand colours and created a gradient pattern to overlay onto the iconography created for their logo. This created the final version of their new branding, and to match it a pairing of fonts were carefully picked out to match. The new branding is reflected entirely in the website design, from the patterns to the colours to even the shapes, creating an experience that is entirely and wholly ‘Elevate’.
