Lays Business Advisory and Accounting
Lays is a South Island based business advisory and rural accounting firm that understands the unique challenges and opportunities both small and large businesses face. Their team of seasoned professionals is all about fostering business growth, boosting efficiency, and cutting costs to help clients succeed. With decades of experience in commercial, agriculture, and farming industries, Lays brings a unique perspective and skill set to each client. They are passionate about delivering top notch accounting and business advisory services to local and rural businesses in the South Island and beyond.
The brief
Lays aimed to update their website with a fresh, modern, and mobile friendly design to better reflect their evolving brand and services. They wanted to highlight four main areas: agricultural accounting, business and advisory services, community involvement, and company information. It was essential to equally emphasise these sections. The website also needed to balance agricultural and commercial content, ensuring both were represented effectively for clients searching for the right business or accounting partner. Creating efficient user pathways was a priority to boost visitor engagement and make it easy for potential clients to get in touch. Additionally, the new design needed to reflect Lays’ strong community focus, showcasing their commitment to supporting local initiatives and reinforcing their reputation as a trusted business advisory and rural accounting.
The solution
We designed a modern, user-friendly, and mobile-responsive website that effectively showcases Lays’ offerings. With a sleek, contemporary look and feel, the new site reflects Lays’ commitment to staying current and professional. To reflect their strong community focus, we incorporated welcoming visuals and engaging content that highlight their dedication to local and rural businesses.
The new website features a creative layout that equally emphasises agricultural accounting, business advisory services, community initiatives, and company information. By balancing agricultural and commercial content, we ensured the website appeals to a broad audience. Our design also includes streamlined user pathways to make navigation easy and encourage potential clients to get in touch with Lays for their accounting and advisory needs. The result is a site that not only looks great but also effectively supports Lays’ mission to foster business growth and support their community.
